Hi, I’m Lora—founder of Eden & Era.
Eden & Era began during an unexpected pause—one of those rare moments when life slows down enough for a new idea to take shape. I started imagining a different kind of personal care: effective, thoughtfully made products inspired by plants, scent, and the natural beauty of the Pacific Northwest. What began as a small creative experiment soon grew into Eden & Era.
My first product was deodorant. I could never find a natural one that worked, or if it did, it came in a clunky plastic tube or required finger painting. So I started making my own. My winemaking degree gave me just enough chemistry to figure it out. After dozens of test batches and plenty of trial sweat, I landed on a formula that actually worked.
Eden and Era is rooted in art, informed by science, and guided by the idea that scent and ritual can offer comfort—even in the most ordinary moments.
Smell Well,
Lora